This year, instead of dreading the cold season, why not embrace it? From lazy mornings to snuggly bedtimes, we’ve got everything you need to hibernate in style. With new furniture and decorations inspired by Swedish traditions and folklore, your home will become the go-to spot for cosy gatherings – so inviting, you’ll be looking for excuses to stay in.
A grey-green HEMNES day-bed frame with 3 drawers sits against a yellow wall. There are several colourful cushions on it.

Creating a cosy and warm look is easy – just add a few pieces inspired by our traditional Swedish style to set the perfect stage for new memories.

A living room with a beige sofa bed dressed in patterned cushions, softly lit by a floor lamp, all set against a dark blue wall.
A red chair with a patterned cushion placed next to a FLISAT doll’s house/wall shelf mounted on a blue panelled wall, displaying books and toys.
A red wooden armchair with a cushion in a TÅGSÄCKMAL cover featuring a red and white pattern, set against a yellow wall.

New, but with an old soul

Turn your home into a Swedish cottage

Think soft, patterned textiles layered on sofas and beds, paired with natural materials like wooden furniture and woven baskets for storage. Soft lighting and textured fabrics will help you achieve that welcoming cottage atmosphere — simple, warm, and full of character.
A beige 2-seat sofa-bed surrounded by colourful cushions, a coffee table and a red wooden armchair.

The vibe of Northern nights

Give your bedroom a traditional Scandinavian makeover. Your duvet cover, cushions, and rugs might be fresh off the shelf, but they’re woven with years of folklore and craftsmanship.
A rustic bedroom with a black metal bed frame, floral bedding and warm lighting.
Close-up of a neatly stacked set of black-and-white checkered pillows and floral bedding on a black metal bed.
Overhead view of a striped rug beneath an upholstered chair with a knit blanket draped over the side.

Instant traditional style

Discover how a few carefully chosen pieces can bring timeless Scandinavian charm into your home. With traditional mirrors, table lamps, handwoven baskets and other accessories, you can instantly transform any room into a warm retreat. It’s like stepping into a pop-up fairy tale, but with less frost.
A beige table lamp stands on a chest of drawers, placed against a green wall with a golden-framed mirror, next to a vase of dried flowers.
Two SANDJORD woven baskets filled with yarn and knitting needles, placed on a light wooden floor against a blue panelled wall.

Cosiness, anyone?

A cosy dining room scene featuring two NÄRRKOLV pendant lamps with woven shades hanging above a wooden dining table set for a meal. Two people are in the background preparing the space.

Time for frukost!

Get up, stretch, set the table with rustic stoneware plates – then warm up your dining space with a new rug and gather around for a traditional Swedish breakfast, or frukost. Hot porridge with lingonberry jam or crispbread and butter?
A bright, cosy kitchen with white cabinets, wooden chairs, and a dining table set for a meal, decorated with hanging garlands.
A natural grey and brown BLÅLJUS flatwoven rug displayed under a grey dining table set with plates, bowls and spoons.
Minimalist tableware arrangement with white DAGGASTER bowls and plates stacked neatly alongside a matching cup.

Dim the lights, it’s candle o’clock

New candles and candle holders made for autumn add the perfect touch of hygge to your space. Play around with different shapes and sizes to make it feel just right. Light one up, take a deep breath, and soak in the calm of the season.
Glowing candles placed in glass LADUSVALA tealight holders of different colours, creating a warm atmosphere on a dark tabletop.
Elegant brass-colour FULLTALIG candlesticks with tall white candles lit on a round coffee table.

As Swedish as it gets


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